Customer Story: Odda
A great product doesn’t need a lot of words, that’s why we ask our customers to share with us their achievements using Crono.
In this customer story, you’ll read about how Odda manage to increase their sales team’s effectiveness by 37% and streamline their client acquisition.
Get inspired with our latest Customer Story: the next successful sales team could be yours!
About Odda
Odda is a Talent Hub specializing in identifying and connecting IT professionals from across Italy and the globe.
With a network of over 200 experienced talents in coding, artificial intelligence, and UX/UI design, Odda collaborates on innovative projects for leading European BigTech companies and groundbreaking startups worldwide. Their mission is to demonstrate that exceptional talent knows no boundaries and can be found anywhere, ready to contribute to impactful and cutting-edge initiatives.
Before Crono: Slow client acquisition
Before adopting Crono, Odda’s client acquisition process was heavily reliant on referrals, word-of-mouth, and manual outreach methods like email and phone calls to company switchboards. These approaches presented significant challenges:
Fragmented Outreach Efforts: Without a streamlined system, managing communications with target companies was time-consuming and inefficient.
Identifying Decision-Makers: Finding the right buyer personas within target companies and obtaining their contact information was a persistent challenge.
How Crono Helped Odda
More specifically, Odda’s challenge was identifying the decision makers inside their target companies and obtaining the right contact information to contact them.
Turning to Crono, they addressed both problems and improved their process, all in one platform.
With Crono, the sales team streamlined their workflows by leveraging LinkedIn integration and AI-powered automation to identify buyer personas and gather accurate and verified contact information.
The platform also allowed Odda to automate multichannel strategies, integrating specific contacts into tailored outreach campaigns.
Additionally, Odda’s team made their customer acquisition process even smoother and more efficient: thanks to the Find New feature that allows one to find relevant companies and contacts filtering them according to ICP and Buyer Persona, directly on the platform.
By doing so, the team was able to instantly add those contacts to automated or semi-automated strategies and perform them with high personalisation.
Key Features Driving Success
- All-in-One Platform: Consolidating tools into a single dashboard allowed the team to focus on strategy rather than navigating multiple systems.
- Chrome extension: For smarter and more direct prospecting, lead qualification and importing them into strategies.
- Email integration: for an effective multichannel strategy using emails with high personalisation while keeping the domain clean.
- High quality data: thanks to our waterfall approach across +10 providers.
The Crono effect for Odda
ODDA streamlined their new business process with two key approaches.
First, they identified target companies on LinkedIn, imported them into Crono, and leveraged the platform’s AI-powered automation to quickly find and integrate specific contacts into tailored outreach strategies.
Second, they used Crono’s robust search capabilities to directly identify target companies based on criteria like location, size, or sector, seamlessly adding buyer personas to automated campaigns.
These strategies boosted efficiency, resulting in a 37% increase in the Sales team’s effectiveness and measurable improvements in outcomes.
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