6 B2B Sales Automation Tools for Lead Gen and Outreach

If you’re reading this post, manual workflows are likely putting a hard ceiling on your SDR’s quota attainment.

They’re already putting in the effort—but you know they could be driving more meetings and pipeline if: 

  • They weren’t wasting hours manually logging LinkedIn touches, emails, and calls into the CRM.

  • Low-intent leads were automatically filtered out based on engagement signals, so SDRs could focus on prospects who are actually ready to talk.

  • Outreach happened in one place, instead of being slowed down by scattered tools—one for lead gen, another for enrichment, and another for sequencing.

I don’t need to tell you where the bottlenecks are—you see them every day.

Your SDRs are stuck clicking through drop-downs, updating fields, and logging activities when they should be prospecting and refining their outreach strategies.

That’s where the right automation tools come in. I’ll break down six B2B sales automation tools that can eliminate the manual grunt work—freeing your team to focus on high-value outreach without losing the precision that drives their success.

Crono: Automate lead gen, enrichment, and engagement in one place. 

Octopus CRM: Automate only LinkedIn outreach with a dedicated CRM

Amplemarket: Automate multichannel outbound with AI copilot

Meetalfred: Automating sales engagement everywhere— including Twitter

Valley: Automate cold outbound outreach from website visit

Klenty: Fully automate B2B sales outreach with AI

Launch a multichannel outbound sequence in three clicks— without switching tabs

1. Crono

Best for: Automating Lead Gen, Enrichment, and Engagement In One Place

Crono is purpose-built for automating sales outbound and reducing manual workload.

  • Instead of juggling four different platforms, SDRs can find, enrich, and engage leads—all in one place.
  • Instead of manually logging call details, transferring data from emails, and copying, pasting, and screenshotting LinkedIn engagements to update CRM records, Crono automatically logs every interaction in HubSpot, Pipedrive, or Salesforce.

  • Instead of building outreach sequences step by step—manually selecting contacts, drafting emails, and setting triggers—SDRs can generate entire sequences with automated tasks, in a few clicks.

And all of that is paired with an analytics engine that gives you clarity, not clutter. At a glance, you’ll know which sequences are hitting, how reps are trending, and where to double down.

Ready to get high-intent prospects into your pipeline— faster than ever? Click here to see Crono in action or read on to discover how Crono’s automation helps SDRs and managers:

  • Launch a multichannel outbound sequence in three clicks—without switching tabs.
  • Engage prospects faster with automated activity tracking and personalization at scale.
  • Track progress and optimize outreach strategies for better results

Launch a multichannel outbound sequence in three clicks— without switching tabs

Imagine an SDR spots a LinkedIn post blowing up with hundreds of contacts engaging in a conversation about a pain point your product solves. 

This is a chance to connect with red-hot buyers. But to act on this signal and start a sequence, your reps are stuck:

  • Manually digging through comments to find names
  • Opening dozens of tabs to cross-check profiles
  • Copy-pasting details and hoping they’re accurate

By the time they’ve pieced everything together, days have passed, motivation is down, and reps from another one of your competitors are already in your prospect’s DMs. Thus, more potential opportunities are slipping by. 

With Crono’s Chrome extension, that’s less likely to happen. Because in three clicks, you can add engaged prospects to an automated outreach sequence—without switching tabs. 

In that scenario, all your reps have to do is: 

  • Click “Extract Leads” to build a list of engaged users.
  • Auto-enrich their details (email, phone, and more) using Crono’s waterfall approach, pulling from 10+ data providers to maximize accuracy.
  • Add the list to a sequence to launch a personalized multichannel outreach campaign. 

That’s it. Your personalized LinkedIn, email, and call sequences are ready to go—without leaving that feed.

Should your reps need to engage specific leads individually? Crono makes it just as easy:

  • Viewing a LinkedIn profile? Click “Add to Crono” to instantly pull their contact details—email, phone number,
  • Missing information? Click “Find” to search, verify, and auto-fill accurate data.
  • Ready to engage? Click “Add & Connect” to instantly add them to your preferred sequence and send a personalized LinkedIn connection request.

And because Crono automatically personalizes your messages, pulling insights from job titles, company details, and LinkedIn activity, you’re automating outreach with assurance that reps are sending the right message to the right person at the right time.

What used to take hours—hunting, enriching, and launching outreach—now takes seconds.

  • No more tab-hopping.
  • No more wasting time chasing bad data.
  • No more wasted leads.

Engage Prospects Faster With Automated Activity Tracking and Personalization at Scale

You’re 21x more likely to qualify a lead if you respond within the first minute—but with sales reps juggling emails, LinkedIn messages, and scattered CRM notes, that kind of speed is tough to maintain. With Crono’s AI-powered sales engagement, reps are less likely to miss a hot lead because they can:

1. React to engagement signals at the exact moment they occur

Instead of wasting time putting together a HubSpot + Slack setup to automate deal notifications and updates, Crono’s Live Feed simplifies everything in one place. 

  • SDRs will get real-time alerts when a prospect opens your email, replies, or accepts a LinkedIn request.
  • They can take action on the alert from the live feed—reply, add to a sequence, or schedule a call—without digging through distraction notifications.


Reps also get AI suggestions on the next best line of action, so they always focus on the best opportunities first.

2. Send LinkedIn messages faster without copy-pasting templates

Every LinkedIn connection request you send is an opportunity to build rapport—but switching tabs, digging for templates, and rewording messages slows you down. With Crono’s in-app LinkedIn integration, you can:

  • Click “Use a Template” inside the LinkedIn message box.
  • Select a pre-built message tailored to the prospect’s job, company, and LinkedIn activity.
  • Hit send—without breaking your workflow.

No switching tabs. No copy-pasting. Just faster, frictionless LinkedIn automation.

3. Build personalized templates in seconds

Writing outreach emails and LinkedIn messages from scratch is exhausting. That’s why most SDRs default to generic automated messages—which leads to low response rates and missed opportunities.

With Crono’s AI-powered personalization, you can instantly generate high-converting sequences with insights from:

  • Prospect’s LinkedIn activity (recent posts, likes, and comments).
  • Company news, job openings, and funding rounds.
  • Engagement history with your brand.

 

Then you can insert those targeted messages at every touchpoint—so every email, DM, and follow-up feels tailored.

4. Repurpose sequences in one click—without rewriting everything

Imagine your reps have created a fantastic sequence for CFOs, only to discover that it needs adjustments for Accounting Directors and Controllers. Manually updating every email, LinkedIn message, and cold call template in the sequence would require days of tedious work. 

With Crono’s Rewrite with AI feature, you can update every message in a sequence with role-specific insights in one click. The AI will pull relevant data from LinkedIn activity, company news, and job history and update each template with those insights.

5. Automate follow-up emails based on specific actions or lead status within the CRM

With Crono’s Conditional Triggers, you can customize every part of your email and LinkedIn automated outreach. You can:

  • Define what happens if a prospect engages—e.g., if they reply, move them to a new sequence.
  • Set actions for non-responders—e.g., if they don’t reply in 3 days, send a follow-up.
  • Build smart branching sequences—so your outreach adapts based on real engagement

With your sales engagement quicker than ever, Crono simplifies reviewing and improving sales performance with data.

Track Progress and Optimize Outreach Strategies Faster— No Guesswork

Instead of manually digging through scattered reports in several tools, guessing why prospects don’t convert, and wondering exactly where to optimize team performance for increased efficiency.

Crono centralizes all engagement data across LinkedIn, email, and calls in one place.

Giving you a clear, real-time view of what’s working.

  • You’ll see all key engagement metrics—open rates, replies, LinkedIn interactions—without switching between platforms.
  • Identify trends instantly so you can spot the highest-performing sequences and channels.
  • Use AI-powered recommendations to adjust messaging, timing, and outreach strategy based on real engagement patterns.
  • See exactly what top-performing reps are doing differently and apply those insights to your sequences.

Now, tracking outreach performance feels like detective work, your team can make data-backed decisions that drive more conversions faster.

Tracks and analyzes template performance

So you’re always refining with precision. With this feature, you can: 

  • Measure reply rates for individual templates and adjust messaging to match what works.
  • A/B test variations with AI insights suggest which messages drive better engagement.
  • See how prospects react at every stage and tweak sequences without waiting weeks for feedback.

Instead of reviewing reports manually, Crono tells you what actions to take next for better conversions.

Ensures every interaction is logged automatically

  • Every email, call, and LinkedIn touchpoint is auto-synced—no manual logging required.
  • SDRs stay focused on selling, while managers get a holistic view of lead status and team performance.

Data stays clean, current, and actionable—eliminating pipeline blind spots.

This way, your CRM becomes your source of truth, not a messy backlog of outdated data. 

Additionally, Crono provides a comprehensive dashboard that displays a contact’s status, progress in the pipeline, and most recent activity. This provides you a quick view of lead status and performance trends.

Key features:

  • Automated multichannel sequences.
  • AI-driven data validation and enrichment.
  • Real-time performance dashboards.
  • Bulk email and LinkedIn automation.
  • Tagging and advanced filtering for lead management.
  • Team collaboration and oversight tools.
  • Pipeline and deal management.

Pros:

  • LinkedIn Integration with Chrome Extension
  • Lead gen, enrichment, engagement, and deal management in one platform at an affordable price point
  • Intuitive user-friendly interface; no training required
  • Personalization based on LinkedIn profile and interactions
  • Database with over 1 billion contacts included

Cons:

  • Teams not using Sales Navigator may not fully benefit from Crono’s capabilities.
  • LinkedIn sequences only available on paid plan

Pricing:

  • Lite: €29 per user per month, billed annually (Only Chrome extension)
  • Pro: €69 per user per month, billed annually
  • Ultra: €119 per user per month, billed annually
  • Custom plan available for teams with +50 salespeople

 

See  how Better Days Recruitment managed to cut non-revenue activities by 40% and increase their close rate by 25%, with Crono.

2. Octopus CRM

Best for: Outbound tool for  automating LinkedIn outreach alone

Key features:

  • Automated Connection Requests:
  • Bulk Messaging
  • Lead Management
  • Sales Analytics
  • Integration [Zapier and Hubspot]

Pros:

  • You can bypass the LinkedIn connection request limit
  • Offers a 14-day free trial

Cons:

  • Focuses on LinkedIn; no multichannel outreach capability. 
  • Requires active operation inside LinkedIn Navigator.

Pricing:

  • Starter: £6.99/month.
  • Pro: £9.99/month.
  • Advanced: £14.99/month.
  • Recommended/Unlimited: £24.99/month.

3. Amplemarket

Best for: Automating Outbound Sales With AI Copilot

Amplemarket is a B2B sales engagement platform offering lead generation and data enrichment features.

It includes a B2B database of 30,000 contacts and enables representatives to utilize an AI copilot to build targeted lists, conduct multichannel outreach, and optimize email inboxes for deliverability.

Its pricing tier suits sales teams in scaling businesses, although primarily enterprise-level companies will benefit most from its extensive range of features.

Key features:

  • AI Copilot
  • Data and lead generation 
  • Multichannel engagement
  • Delivery optimization

Pros:

  • It has an email spam checker that spots delivery issues before they escalate 
  • You can warm up inboxes to avoid spam

Cons:

  • Starter plan starts at $600/month for only 2 users and 30,000 contacts. 
  • Data enrichment is limited since it uses its own database, which is a third of the size of LinkedIn’s Sales Navigator’s

Pricing:

  • Startup: $600/month (2 users)
  • Growth: Custom pricing (4 users)
  • Elite: Custom pricing (10 users)

4. Meetalfred

Best for: Automating sales engagement across Twitter, LinkedIn and Email.

Meetalfred is unique for automating cold engagement on X (Twitter), in addition to outreach via LinkedIn and email.

This makes it an excellent choice for B2B teams looking to expand their sales engagement to the platform’s tech audience. At its best, the platform allows you to run unlimited campaigns, access up to ten users, and collaborate with a dedicated account manager. 

Key features:

  • Multi-Channel Automation (LinkedIn, X, Email)
  • Advanced LinkedIn CRM
  • Social Media Post Scheduling
  • 3rd Party Integrations (Zapier & Webhooks)
  • Team Inbox Management

Pros:

  • Sales engagement extends to X (Twitter) 
  • You can automate engagement with LinkedIn groups.
  • It integrates with Facebook

Cons:

  • The basic plan of $29/user/month covers only LinkedIn automation
  • It doesn’t integrate with Hubspot, Salesforce, or Pipedrive. 
  • Meetalfred is rated below average on G2

Pricing:

  • Basic: $29/user/month (billed annually)
  • Pro: $49/user/month (billed annually)
  • Teams: $39/user (3 minimum)/month (billed annually)

5. Valley

Best for: Automating cold outbound prospect from website visit

When someone visits your website, Valley enables you to identify them on LinkedIn, evaluate them as a lead to check for ICP, and include them in a personalized LinkedIn outreach campaign. It analyzes the prospect based on factors such as social media activity, site visits, page focus, and more to ensure precision in your outreach. 

Key features:

  • Automated lead scoring
  • Custom AI models 
  • Website intent research 
  • Outreach campaign report and analytics
  • Automated LinkedIn outreach
  • Call scheduling

Pros:

  • Enables targeted personalization based on website visit intent
  • It offers a tiered product/pricing for startups, agencies, and enterprise clients
  • You will get Slack notifications of website visitors 

Cons:

  • It automates only LinkedIn outreach 
  • No contact database
  • Relies on inbound contact to initiate outreach

Pricing:

Contact for pricing.

6. Klenty

Best for: Fully Automating B2B Sales Outreach With AI

Klenty is an AI-driven sales engagement platform that allows teams to conduct outbound sales engagement hands-free using an AI autopilot or with human oversight through an AI co-pilot. Its AI SDR performs an intent-driven outreach function, enabling it to segment and engage prospects with increased precision.

Key features:

  • SDRx (AI Outbound Autopilot)
  • AI-Powered Email Personalization
  • AI-Driven Cold Calling
  • Intent-Based Outreach
  • Deep CRM Integrations
  • Multichannel Engagement [LinkedIn automation]

Pros:

  • User-friendly interface
  • Comprehensive feature suite for the entire sales process
  • Affordable and transparent pricing
  • 14-day free trial with access to all features

Cons:

  • LinkedIn automation is not available on the starter plan
  • Limited mailbox options

Pricing:

  • Starter: $50/user/month [billed annually] 
  • Growth: $70/user/month [billed annually]
  • Plus: $99/user/month [billed annually]

Found the Right B2B Sales Automation Tool for Your Team?

The inefficiencies of manual sales workflow stack up day after day— draining momentum, stretching sales cycles, and leaving revenue on the table. Every extra click, tab switch, and manual task compounds into lost opportunities.

But automation compounds, too. When outreach flows seamlessly, pipelines grow faster. When engagement is tracked in real time, SDRs connect with the right prospects at the right moment. When processes run without friction, deals move forward instead of stalling. And that’s exactly what Crono offers.

  • Launch multichannel outbound sequences in three clicks—without switching tabs.
  • Engage prospects faster with automated activity tracking and personalization at scale.
  •  Track progress and optimize outreach strategies

Ready to get high-intent prospects into your pipeline— faster than ever? See Crono in action.

⚡️Bolt - The B2B Sales newsletter by Crono

Subscribe to our newsletter to receive monthly updates and insights on the future of B2B Sales!